What can you build that would really interest your market? Calling out your brand in a promotional way (such as directly encouraging them to buy your products or "selling" your brand in any way) will probably get you flagged, depending on the circumstances. Did you know that Beverley was the …

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Not so fast. Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites …

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive …

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called "negative SEO," and is something that …