The reason everyone loves URLs

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Not so fast. Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites …

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Things that make you love and hate link building

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive …

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Enthusiastic about link building

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called "negative SEO," and is something that …

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