The hidden agenda of scraping

Many of them will follow you back. The good news is that you don't have to spend as much effort stuffing keywords into your content, but in exchange, you have to rely more on the actions of your customers and audience to fuel your authority. If you're planning on improving …

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Meaty meta descriptions may affect your social media tactics

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. This is …

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Stick to your Google guns

These are additional avenues that you may want to explore. Advertising can strengthen brand equity. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with …

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Complex HTML and Formatting Problems

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. It's an iconic brand, online and offline, that has a proven track record with consumers. By using on page content, you'll be spreading out your SEO across all …

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