Focus on performance, user experience, and webmaster tools

SEO experts have been talking about mobile technology for a while now. This year, it's even more important than ever that you sit up and listen to what they're saying. It's now extremely common for people to use their mobile devices to perform a search instead of using a desktop …

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Understanding SERPs

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs …

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