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How do search engines like Google know how old your website is? Are your canonical URLs correctly used to point to the canonical variant of a page, to consolidate signals and prevent duplicate content? They want to be active participants with brands, not just passive customers. There are so many …

When it comes to getting your content to the top of the search rankings there's a number of methods you can employ. But if there's one constant that runs through them all then that would be the importance of keywords. There is also no doubt in our minds that it …