Digital experiments: Channel testing and do-follow link

You'll need to have your server administrator set up 301 redirects, so that if anyone types a non-HTTPS URL to get to the site or clicks on a non-HTTPS link to the site, the server automatically redirects to the HTTPS version. Focus your time and energy on big-picture items that …

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Making the most of SEO by making changes to quality in an abstract way

Always ensure that unique content fills the majority of home page body content, as a homepage consisting merely of duplicated product blurbs offers little contextual value to search engines to rank the home page as highly as possible for target keywords in search engines. Ideally, your content is just a …

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Write a keyword-rich introduction

Finally, last fall, Google added same-meaning words, including implied words and paraphrases, to exact match close variants. Advertisements' approval rating is even lower. The black green screen has been around for decades. Bold Business Visor italics can make your keywords stand out more with the search engines. Brands should be …

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