When it comes to getting your content to the top of the search rankings there's a number of methods you can employ. But if there's one constant that runs through them all then that would be the importance of keywords. There is also no doubt in our minds that it …

These are additional avenues that you may want to explore. Advertising can strengthen brand equity. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with …

Always consider how diverse your target audience is into your content creation strategy; this can really help to boost engagement across your audience spectrum. Not so fast. Google's Search Console offers a series of useful services for web developers and site owners to help manage search engine results, optimise websites …

For users, when returning a 404 error you should make sure to display a human friendly "not found" page that helps users find what they were looking for. Entering head terms into Google and making note of Google Suggest results is a general indicator of which long tail keywords receive …

Possessing contact information and detailed information on buying behavior, purchasing patterns, and interests are assets that make your business valuable and your revenue and growth more predictable. Content: In the texts on the website, the keyword is used practically in every sentence. Questions are the highlights of learning. I couldn't …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Spam too can increase for the same reasons, but with good …

As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. It's an iconic brand, online and offline, that has a proven track record with consumers. By using on page content, you'll be spreading out your SEO across all …

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called "negative SEO," and is something that …

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. One could argue that the deceptive SEO practiced in its early days is long gone. You can also use …

People download deals from companies, read reviews, check prices, and share information. There are conspiracy theorists for almost everything, I guess. aying attention to what the search engines suggest for topics important to your business can both give you insight into what your potential customers are really looking for and …

Searchers are typing longer queries that trigger fewer paid search matches, and they are increasingly recognizing the difference between organic and paid results and have growing ad blindness. In terms of the Web, you select a template with navigation and customize it with your color selection, logo, text, and photographs …