Quality over quantity when it comes to content

When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. If you're still using techniques and strategies from 2009, you're not doing your website any favors. This is a sign …

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Write a keyword-rich introduction

Finally, last fall, Google added same-meaning words, including implied words and paraphrases, to exact match close variants. Advertisements' approval rating is even lower. The black green screen has been around for decades. Bold Business Visor italics can make your keywords stand out more with the search engines. Brands should be …

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Matching Google: the evolution of exact content in Google My Business

Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for …

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Measure and Improve by paying attention to scraping

Websites that have hundreds of pages indexed by Google will always have good authority on a search - and this is achieved by constantly producing new content. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). Surgery to repair, strengthen or replace damaged joints may …

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Unlocking the mystery of long tail search

Including nofollow links instead of regular links will mask these links from search engines but still give you referral traffic potential. A good trick is to dig into your Google Analytics to see the top visited pages on your site. If you're looking for retail therapy, York is as good …

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It's crunch time for SEO

Prefer information-rich pages over pages that lack content. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may …

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Does the Yahoo indexer really care about reporting

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Spam too can increase for the same reasons, but with good …

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