For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. To understand the correct search intent, you need to keep your hand on the pulse of what's ranking right now. For …

Don't get too obsessed! Getting external links from such sources will do wonders for your local optimization campaign-far more than just stuffing the name of your city into your meta tags. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Have you seen this …

Prefer information-rich pages over pages that lack content. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Spam too can increase for the same reasons, but with good …