When you think about hackers breaking into your website, what images come to mind? In all likelihood, you picture masked criminals gaining access to your website to shut it down. If you're still using techniques and strategies from 2009, you're not doing your website any favors. This is a sign …

Finally, last fall, Google added same-meaning words, including implied words and paraphrases, to exact match close variants. Advertisements' approval rating is even lower. The black green screen has been around for decades. Bold Business Visor italics can make your keywords stand out more with the search engines. Brands should be …

Successful content marketing focuses on attracting consumers to a business through various content formats, and rather than pushing an advertisement focuses on giving the user what they are looking for. Would you like to make it easier for search engines to understand what keyword(s) your blog should rank for …

Websites that have hundreds of pages indexed by Google will always have good authority on a search - and this is achieved by constantly producing new content. It's not good practice to have duplicate websites on different country code top-level domains (ccTLD). Surgery to repair, strengthen or replace damaged joints may …

Including nofollow links instead of regular links will mask these links from search engines but still give you referral traffic potential. A good trick is to dig into your Google Analytics to see the top visited pages on your site. If you're looking for retail therapy, York is as good …

For example, you might encourage your reader to follow your business on social media, checkout the products that you can offer or get in touch with your team directly. To understand the correct search intent, you need to keep your hand on the pulse of what's ranking right now. For …

Don't get too obsessed! Getting external links from such sources will do wonders for your local optimization campaign-far more than just stuffing the name of your city into your meta tags. Planning keyword targets and goals together is of the utmost importance for all outbound communications. Have you seen this …

Prefer information-rich pages over pages that lack content. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Spam too can increase for the same reasons, but with good …