Prefer information-rich pages over pages that lack content. During the presentation phase, company marketers meet with agency creatives, media buyers, account executives, and other people who will work on the account. As we discovered earlier, if your search result is more compelling than those around it, searchers very well may …

If you want to rank in Google you have to make sure that you're using the right keywords for every page. One of the biggest mistakes I frequently encounter is that site owners are optimizing for too generic keywords. Spam too can increase for the same reasons, but with good …