How I improved my SEO campaigns in one day

Ideally, if you're running your own small business, doing your own writing establishes you as the authority. Everyone likes to deal with the owner, and this provides a way to establish many relationships with customers simply through generating your own content. You will want to update all possible business listings …

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Stick to your Google guns

These are additional avenues that you may want to explore. Advertising can strengthen brand equity. The searches that people make online are related to certain words or phrases. Because you want your webpage to be the answer or solution to their search query, your page needs to be built with …

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Enthusiastic about link building

Google will penalize spammy sites, and unfortunately this causes some bad behavior from bad actors. Say, for example, you wanted to take out a competitor. You could send a bunch of obviously spammy links to their site and get them penalized. This is called "negative SEO," and is something that …

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Improve engagement by utilising analytics

As you come up with evergreen content ideas, consider your topic, industry, and business. Brainstorm the type of content that will build a foundation of information your target audience will seek. One could argue that the deceptive SEO practiced in its early days is long gone. You can also use …

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